When I first started blogging back in January I wasn’t really sure what the niche of my blog would be. I never really even thought about it. I initially wanted to just have a space that was mine – where i could write anything that came to mind. In 8 months it has evolved to a bit more then just that and I consider this blog to be under a few niches.
A term that I have come across in the past 8 months and have been “filed under” by the blogosphere is “ Mommy Blogger “.
Generally I don’t like to be labeled or typecasted but for some reason I am kind of on the fence about this term. I am conflicted – I both hate it and don’t mind it. Let me try to explain:
Yes I am a mom, yes I blog. I blog about motherhood, parenting, infant feeding choices, life changes , miscarriages and here I am blogging about Mommy Blogging. There are a whole slew of other bloggers who are mom’s who don’t mind being called Mommy Blogger and I love that I am considered in the same company. One of my favourites Loukia from Loulou’s Views has this to say:
I don’t hate the term mommy blogger because it is not offensive to me at all. I don’t call myself a mommy blogger – just a blogger - because I talk about a variety of topics on my blog, Loulou’s Views. I mostly talk about my children, though – and I am a mom who blogs, so if I were to be called a mommy blogger, I would not mind at all.
I think where my reservation about the term comes in is because “Mommy Blogger” doesn’t encompass all that I write about. I also write about gluten free living, celiac disease and share recipes that are gluten and casein free. My tag line (Gluten Free Attachment Parenting) sort of ties the two niches together and I guess I feel the term sort of limits my passion for the gluten free aspect of this blog.
Another one of my favourite bloggers is Lindsey from Waking Up Williams. When I asked her what she thout of the term here is what she said:
I don’t particularly care for the term Mommy Blogger for a variety of reasons. I did not start a blog to write about my “mommy” moments. Our family blog started to share my pregnancy with out of state family members. Then my husband jumped on board and decided he wanted to share his side of a soon to be father. It blossomed into so much more. I prefer the phrase: A mom who blogs, or just blogger. Because in reality I’m so much more than just a mom, or just a blogger. I think what bothers me most about the term mommy blogger is that it’s assumed by many that we don’t have two thoughts to rub together, or we’re an easy target for “free” advertising/giveaways/etc. We, as mommy’s, are smart individuals, who are good at other tasks. I have a Master’s Degree, I’m creative and a lover of animals. I had a career before becoming a full time stay at home mom. I’m ALSO a great mommy and wife and multi-tasker. I don’t want the term “mommy blogger” to be synonymous with pushover.
Lindsey basically summed up why I hate the term. I get a lot of useless PR pitches that will start the email off as “Dear Mom Blogger” asking for me to “let my readers know about their amazing product” and they will provide me a link back in return. Serious. When I reply back letting them know I don’t allow free advertising they have told me that they have successfully done this in the past with other “Mom Bloggers”. Sigh. That is a new rant really, but it’s like what Lindsey said, pushover is not something I want to be considered.
Just like with any other area of society – blogging also has its own hierarchy. I really noticed the hierarchy of blogging this past month when I was at BlogHer. You get the political bloggers looking down on the mommy bloggers who look down on the coupon bloggers who scoff at the foodie bloggers who also look down on the mommy bloggers and so on. Now, this is my own interpretation from some bloggers that I had conversations with and this is by NO MEANS what I personally think.
Well, if you are still with me — this is why I am so conflicted. I both love the term (for the company) but hate the term (for the assumptions on what it means). I think it is one of those things that I am just going to have to love and hate at the same time. I prefer not to be labeled but in this society people feel better having labels on people.
:: What are your thoughts? Do you hate being labeled? Is it possible to have a successful blog in a few niches? ::